The U.S. Treasury launched its first financial education television commercial April 27, to encourage Americans to save for important life events. The Choose to Save^® public service announcement, a product of a partnership with the American Savings Education Council (ASEC), arrives during National Financial Literacy Month and promotes free government resources for financial planning available on the website www.MyMoney.gov and toll-free hotline 1-888-MyMoney. Treasury press release    Choose to Save^®  PSAs can be viewed here on the Internet.