The Choose to Save® Program

Financial security is one of the most important issues for most Americans. Whether it's putting kids through college, saving for an emergency, buying a house, or saving for retirement - having enough money for life's demands is among our biggest concerns. And yet, many Americans have not taken even the first steps toward a secure financial future.

The Emmy and Telly award-winning Choose to Save® national public education and outreach program is dedicated to raising awareness about the need to plan and save for long-term personal financial security.

As part of its mission, Choose to Save® develops user-friendly, multimedia materials to help individuals plan and save for their financial future, including:

• Public service announcements (PSAs) using humor, powerful images, and compelling information to encourage viewers (and listeners) to take charge of their financial future.


• ChoosetoSave.org- a Web site completely devoted to financial education. It includes free savings tools such as the Ballpark E$timate® retirement planning worksheet, over 100 online calculators, brochures, savings tips, links to related resources, and other tools to help individuals and their family manage their finances. Visitors can also view and listen to the PSAs from the Web site.


• A variety of free savings tools and brochures focused on topics such as Saving for Your Family’s Future, Just Starting Out, The Magic of Compounding, Maximizing Your Company Savings Plan, Why Open an IRA, It’s Never Too Late to Save, and much more.

Developed by the Employee Benefit Research Institute (EBRI) and its American Savings Education Council (ASEC) program, Choose to Save® utilizes the power of the media to promote the idea that saving today is vital to a secure financial future.

All of the Choose to Save® public service announcements were developed and produced for broadcast in the Washington, DC, metropolitan area by CTS media partners WJLA-TV/ABC7, Bonneville International Corp.–WTOP/WGMS Radio, and NEWSCHANNEL 8. The National Association of Broadcasters and the Associated Press provide additional national television and radio distribution of the public service announcements. Choose to Save® PSA, Web site, and materials development have been underwritten through generous grants from Fidelity Investments with additional support from EBRI members and ASEC partner institutions.