The Choose to Save® Program

Financial security is one of the most important issues for most Americans. Whether it's putting kids through college, saving for an emergency, buying a house, or saving for retirement - having enough money for life's demands is among our biggest concerns. And yet, many Americans have not taken even the first steps toward a secure financial future.

Mission Statement

The Emmy and Telly award-winning Choose to Save® national public education and outreach program is dedicated to raising awareness about the need to plan and save for long-term personal financial security.

As part of its mission, Choose to Save® develops user-friendly, multimedia materials to help individuals plan and save for their financial future, including:

Developed by the Employee Benefit Research Institute (EBRI) and its American Savings Education Council (ASEC) program, Choose to Save® utilizes the power of the media to promote the idea that saving today is vital to a secure financial future.

All of the Choose to Save® public service announcements were developed and produced for broadcast in the Washington, DC, metropolitan area by CTS media partners WJLA-TV/ABC7 and Bonneville International Corp.–WTOP Radio. The National Association of Broadcasters and the Associated Press provide additional national television and radio distribution of the public service announcements. Choose to Save® PSA, Web site, and materials development receive the financial support of EBRI members and ASEC partner institutions.